Channel Twelve is a global creative impact studio hosting remote and real world sessions to inspire work teams across the UK and ignite their creativity.
Since 2020, we’ve helped to bring the identity to life and develop the brand from it’s first visual appearances to it’s current state of play.
Since 2020, we’ve helped to bring the identity to life and develop the brand from it’s first visual appearances to it’s current state of play.
The project started with us analysing the market, understanding who, if anyone, was doing similar and what kind of audience they would need to reach.
Logo concepts revolved around shape, vision and broadcasting.
Logo concepts revolved around shape, vision and broadcasting.
Next was to define a set of icons that would be used to represent each project base within the brand; creative quests, eclectic projects and so on.
This started with looking through their previous projects and noticing a large amount of geometry and craft present. We took to experimenting with oragami to get some truly unique shapes.
This started with looking through their previous projects and noticing a large amount of geometry and craft present. We took to experimenting with oragami to get some truly unique shapes.
The final chosen icons.
Examples of applications of the brand in real world and digital scenarios.
Examples of applications of the brand in real world and digital scenarios.
We were approached again to help Channel Twelve showcase it’s fast growth and maturity by developing the visual identity, separating it from Creative Quests.
The iconic logo stayed the same but changes were made to simplify the colour swatches and choose more suitable typography to represent a brand that’s ‘grown up’.
The iconic logo stayed the same but changes were made to simplify the colour swatches and choose more suitable typography to represent a brand that’s ‘grown up’.