Channel
Twelve


Brand and website design and development for a creative impact studio hosting projects and events for those looking to tap into their curiosity.



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2021
2023






Creating a bright, playful and recognisable identity for a game-changing approach to unlocking your potential.

 Channel Twelve started as a digital platform for a diverse audience looking to try new things during lockdown, giving them the chance to meet new people and break their daily boundaries. It has now grown into an international parent company hosting workshops for corporate companies to venture outside of their creative comfort zones and hosts real world events across 40 different countries.  











What started as an original first identity,  led by the idea of play, developed into a mature but curious identity over the years of collaboration.

Key elements we toyed with continued throughout the process included basic shapes, primary & secondary colours and movement. 









As the brand evolved and grew, so did their identity.

 By simplifying the colour palette, refreshing the typography and using more overlays than shapes, the visual aesthetic grew up, inviting in a wider audience and appearing less childish.

















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