Embodied massage is a holistic therapy practice in South West England providing touch therapy to those who need it most.
It was our job to create a gentle, warm identity that people immediately trusted when they visited the practice and the website.
Research led us to focus around visualising the key component of massage - the body.
To reflect the nature of massage therapy we needed to consider curves, waves and soft corners paired with nuetral colours and inviting graphics.
To reflect the nature of massage therapy we needed to consider curves, waves and soft corners paired with nuetral colours and inviting graphics.
We made it a must that any typographic content should include warped words being manipulated by the brand’s icon to speak the brand’s mission without uttering a word.
The icon remained rough around the edges as a nod to the imperfections we all don.