EMBODIED MASSAGE
Visual Identity Design
Web Design
2025
Working with Sam Riches, MTI accredited Level 4 massage therapist, to build a suitable, inclusive visual identity and website for his new start up Embodied.
The challenge was to create a stand out identity that shone through a saturated market of holistic entrepenuers in Bristol and the South West of England.
It was also necessary to accurately represent Embodied as non-judgemental safe space for people seeking a more tailored and inclusive therapy session.
The challenge was to create a stand out identity that shone through a saturated market of holistic entrepenuers in Bristol and the South West of England.
It was also necessary to accurately represent Embodied as non-judgemental safe space for people seeking a more tailored and inclusive therapy session.
The
Idea
The
Idea
After researching the current market and understanding how Embodied meets the needs of people in search of therapy, our ideas were initially focused around visualising the key component of massage - the body.
To reflect the nature of massage therapy we needed to consider curves, waves and soft corners paired with nuetral colours and inviting graphics.
A warm, inviting and safe colour palette was introduced, paired with soft, unique gradient masks and smooth shapes.
We made it a must that any typographic content should include warped words being manipulated by the brand’s icon to speak the brand’s mission without uttering a word.
Examples of how the brand’s visual assets can influence real world applications, whether physical or digital products.
The website’s design incorporated the welcoming colours, soft animations and interactions for a relaxed, easy going experience across desktop and mobile.
Examples of gradient mesh used across the brand’s content and website.
VISIT WEBSITE
MORE PROJECTS