Approached to create an identity with logo and packaging design inspired by good health, cultural roots and wellbeing.
2025
2026
A handmade product, using the finest organic ingredients, inspired by recipes from Sierra Leone and Jamaica.
Jierra Beauty boasts a highly nutritious, handmade product, made from quality ingredients that suits all skin types.
The branding has a special focus on Jamaica’s national butterfly, with soft delicate wings, reflecting our skin.
First examples of the packaging obviously reflected butterflies, and this was later toned down to take on a more minimal aesthetic.