LATITUDE
FESTIVAL
FESTIVAL
2024
Invited by Creative Quests to collaborate on their installation in the Faraway Forest at one of the UK’s largest music & arts festivals.
We were given two recycled sheds and small area to work with to realise CQ’s idea of creating an interactive ‘fortune teller’ simulation, where festival goers would choose a pathway, receive their quest, create something to help them on their journey then go off into the festival and try to accomplish their task.
We were given two recycled sheds and small area to work with to realise CQ’s idea of creating an interactive ‘fortune teller’ simulation, where festival goers would choose a pathway, receive their quest, create something to help them on their journey then go off into the festival and try to accomplish their task.
THE
CONCEPT
We started with ideas that revolved around typical fortune telling, the brand’s current visual identity, and playful characters.
Most ideas centered around surrealism and magic.
Once we’d played around with some concepts, we took them to the forest to begin our work.
With 36 hours in the middle of ancient woodland and British weather to contend with, we managed to pull it out the bag and finish in time for opening.
With 36 hours in the middle of ancient woodland and British weather to contend with, we managed to pull it out the bag and finish in time for opening.
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