Joining a small team of incredibly talented people, we were collectively tasked with the design of cover, content and mascot design for the first edition of the brand’s on going publication, the theme being: Magic.
Of the tasks set, we were responsible for the creation of the book’s characters and the front cover.
It was essential that we captured the brand’s existing identity and aesthetic, while getting creative and evoking emotion through the character’s designs.
Of the tasks set, we were responsible for the creation of the book’s characters and the front cover.
It was essential that we captured the brand’s existing identity and aesthetic, while getting creative and evoking emotion through the character’s designs.
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After creating designs that were constantly changing and filled with relevant iconography, it was brought to our attention that they bore a striking resemblance to ‘Kokopelli’s’. It was also noted that they could be friendlier in appearance.
This meant we had to take the designs a step further by going back to the sketchbook, giving them more personality and emotion.
This meant we had to take the designs a step further by going back to the sketchbook, giving them more personality and emotion.