The Botanical Compendium
of Hertfordshire
Comissioned to create a community and environmental manual and trade system for those seeking alternative ways of living.
The BCOH was intended for an audience based in London suburbs that were finding it difficult to leave societal habits and were seeking a healthier life.
A shortform and full logomark with a minimal icon completed the set for the brand, the real creativity came with the visual language where we chose to mix vectors with photo manipulation for a diverse range of opportunities to present the BCOH across print and digital media.
Real world applications of how the BCOH and it’s tone of voice would come across on an app interface and in print, focusing on simple copywriting that cut to the chase.